The TEAAS would like to thank our partners whose support has made this symposium possible: IAAPA, the Payne School of Hospitality at San Diego State University, Purdue University Fusion Studio, the College of Arts and Humanities and the Rosen College of Hospitality Management at the University of Central Florida.

CALL FOR PROPOSALS (Due Friday, September 9, 2022)

Event: Friday, November 18, 2022


Orange County Convention Center, Orlando FL USA

It is a pleasure to invite you to the fifth annual Themed Experience and Attractions Academic Society (TEAAS) scholarly symposium focused on themed experience and attractions.

The symposium is organized by the TEAAS with the support of the International Association of Amusement Parks and Attractions (IAAPA) and others.

The symposium will take place in Orlando, FL on 18 November 2022, 9:00AM-4:45PM, on the last day of IAAPA Expo. Hosting this symposium during IAAPA Expo enables participating academics to enhance their research, knowledge transfer, and exchange through access to over 1,000 exhibitors of products and services representing the state of the art of the attractions industry and opportunities for networking with some of the 30,000 industry operators, manufacturers, and suppliers who attend IAAPA Expo. The schedule will also permit interested industry members to attend the TEAAS academic symposium program.

The symposium will include oral presentations of selected research papers (conventional 15-minute oral academic presentations), structured networking sessions, and a lunchtime research poster session.  This year we are also planning an evening get-together to continue informal networking and conversations with colleagues.  

The symposium invites submissions for oral presentations (1000-word extended abstract) and posters (500-word extended abstract) for consideration for inclusion in the symposium program. A limited number of oral presentation slots will be allocated to proposals from academic faculty representing a diversity of scholarship. Presented abstracts will be conventional scholarly research presentations, not instructional seminars. There will be audio-visual support for accepted presentations.

Graduate or undergraduate students with (recommended) or without faculty co-authors may submit poster proposals based on a thesis or a major research project completed within the past 2 years. Accepted presentation proposals that cannot be scheduled on the program will be invited for poster presentation, with scheduled time for interaction between authors and audience. Accepted abstracts for both oral and poster presentations will be printed and distributed to registered participants of the symposium and archived on the Society’s website.

This Call for Submissions can be found here.

Submissions can be made here.


November 18, 2022 Orange County Convention Center
Dr. Martin Lewison TEAAS Symposium Chair
Peter Weishar Chair of TEAAS Steering Committee

Presentation of Papers

Morning Keynote: Len Testa

Len Testa’s work spans the boundaries between commerce, scholarship, science, technology, culture, and theme parks. A mathematician and computer scientist, Len is a co-author of the comprehensive Unofficial Guide to Walt Disney World, Amazon’s #1 Best Seller for Orlando, Florida Travel books. He is also a co-author of The Unofficial Guide to DisneylandThe Unofficial Guide to the Disney Cruise LineThe Unofficial Guide to Washington, D.C., and has contributed to many other books in the Unofficial Guide series. Len also owns and operates, a website and mobile app that crunches real-time data to create “Touring Plans” which help visitors optimize their use of time at the Walt Disney World, Disneyland, and Universal Orlando resorts. He has published and presented on the topic of queue time efficiency, as well as on data-based cost-saving strategies for those with Type II Diabetes, for which he developed and operates the website A respected source for Disney theme park analysis, Len’s commentary has appeared in the Wall Street JournalWashington PostLos Angeles TimesBloombergWiredOrlando Sentinel, and many other news outlets. He also co-hosts, with entertainment writer Jim Hill, the extremely popular Disney Dish Podcast.

Afternoon Keynote: Ellen Lupton

Ellen Lupton is one of the most influential and engaging design thought leaders working today. She is the currently the Betty Cooke and William O. Steinmetz Design Chair at Maryland Institute College of Art (MICA) in Baltimore, and she is also the Director of MICA’s Center for Design Thinking. She has authored and co-authored numerous books on design processes, including Design is StorytellingThinking with TypeGraphic Design Thinking: Beyond BrainstormingBauhaus Typography at 100The ABC’s of Triangle Square, Circle: The Bauhaus and Design TheoryType on Screen: A Critical Guide for Designers, Writers, Developers, and StudentsGraphic Design: The New BasicsHealth Design Thinking, and Extra Bold: A Feminist, Inclusive, Anti-Racist, Nonbinary Field Guide for Graphic Designers. After 30 years of service, she was named Curator Emerita at Cooper Hewitt, Smithsonian Design Museum in New York City, where she organized numerous exhibitions, including Herbert Bayer: Bauhaus MasterFace Values: Understanding Artificial IntelligenceThe Senses: Design Beyond Vision, and Design and Healing: Creative Responses to Epidemics. She has contributed to many publications, including PrintI.D.Metropolis, and The New York Times. She is also an AIGA Gold Medalist and a Fellow of the American Academy of Arts & Sciences.