Our Morning Keynote Presenter:

Morning Keynote, Molly Murphy spearheads the development of cutting-edge attractions and experiences for Universal Destinations & Experiences. She oversees Universal Creative’s long-term vision, strategy, creative development, global project delivery, and daily operation. Prior to joining Universal, Murphy was Principal and Co-Managing Director at Gensler’s New York office. There, she co-founded the firm’s Digital Experience Design practice, blending interactive technologies with physical spaces to create immersive environments. Before that, she led Gensler’s global Brand Design business, focusing on emotion-driven graphic and digital storytelling in physical environments. Her leadership earned her recognition as a distinguished industry leader, with projects such as MGM Resort’s International’s acclaimed ARIA Campus in Las Vegas, a multi-billion-dollar entertainment, hospitality and retail district and the world’s largest LEED-certified campus at its opening solidifying her reputation. Murphy’s portfolio also includes an array of influential clients such as Brookfield, The Rockefeller Group, and Cadillac, as well as an impressive roster of world class brands across the travel, entertainment, and hospitality sectors. Murphy’s leadership approach is rooted in her comprehensive experience in design, architecture and business. She holds a Master of Architecture and an MBA from the University of Illinois, Urbana-Champaign, where she received the Charles G. Rummel Graduate Fellowship. An Associate Member of the American Institute of Architects (AIA) and an active participant in professional organizations, she is a steadfast advocate for innovation and design excellence.