November 22, 2024 – Orange County Convention Center S330EFGH
The 2024 Symposium will take place on Orlando, FL on November 22, 2024, on the last day of the IAAPA Expo. Hosting this symposium during IAAPA Expo enables participating academics to enhance their research, knowledge transfer, and exchange through access to over 1,000 exhibitors of products and services representing the state of the art of the attractions industry and opportunities for networking with some of the 30,000 industry operators, manufacturers, and suppliers who attend IAAPA Expo. The schedule will also permit interested industry members to attend the TEAAS academic symposium program. Our symposium is organized by the TEAAS with the support of the International Association of Amusement Parks and Attractions (IAAPA). The symposium will include oral presentations of selected research papers (conventional 15-minute academic presentations), structured networking sessions, and an extended lunchtime research poster session.
Join Us!
TEAAS 2024 Student Ticket – $50.00
TEAAS 2024 Ticket (non-student) – $70.00
Keynote Speaker: Bob Rogers
Bob Rogers is the Founder, CEO, and Chairman of BRC Imagination Arts, a global, strategic design and production company that translates brand and cultural stories into transformative, human experiences. BRC’s clients include some of the most iconic brands and destinations in the world. Master storyteller, filmmaker, writer, director, and more, Rogers mentors a young and talented creative team as they serve clients both large and small
Special Guest: Joseph Pine II
JOSEPH PINE II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. He is cofounder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings.
In 2020 Mr. Pine and his partner James H. Gilmore re-released in hardcover The Experience Economy: Competing for Customer Time, Attention, and Money featuring an all-new Preview to their best-selling 1999 book The Experience Economy: Work Is Theatre & Every Business a Stage. The book demonstrates how goods and services are no longer enough; what customers desire are experiences – memorable events that engage each individual in an inherently personal way. In today’s Experience Economy, companies now compete against the world for the time, attention, and money of individual customers. The Experience Economy has been published in fifteen languages and was twice named one of the 100 best business books of all time.
Mr. Pine also co-wrote Infinite Possibility: Creating Customer Value on the Digital Frontier and Authenticity: What Consumers Really Want. His first book was the award-winning Mass Customization: The New Frontier in Business Competition.
In his speaking and teaching activities, Mr. Pine has addressed the World Economic Forumom Davos, TED in Monterey, the Consumer Electronics Show in Las Vegas, and SXSW in Austin. Today he is a Lecturer in Northeastern University’s School of Business.
Invited Speaker: Margaret Kerrison
Immersive storytelling places the visitor at the heart of the narrative, turning passive audiences into active participants. Margaret Chandra Kerrison, a creative lead and former Imagineer, explores the art of bringing stories to life in her acclaimed books, “Immersive Storytelling for Real and Imagined Worlds” and “Narrative Placemaking for People, Play, and Purpose.” Drawing on her extensive experience, Margaret offers invaluable insights and practical tools, guiding creative teams from the spark of inspiration to the creation of fully realized worlds. Discover how to transform an idea into an immersive experience that captivates and engages. Her upcoming book “The Art of Immersive Storytelling: Strategies from the Gaming World” will be released on February 25, 2025.
Conference Schedule
Friday, November 22, 2024, 9am-5pm
Orange County Convention Center, Room S320EFGH
Morning Sessions
| 09:00-09:10 | Welcome and Thanks Martin Lewison, TEAAS Symposium Chair Peter Weishar, Chair of TEAAS Steering Committee David Mandt, EVP & Chief Governance Officer, IAAPA |
| 09:10-09:45 | Bob Rogers, AM Keynote Founder, CEO, and Chairman, BRC Imagination Arts; IAAPA Hall of Fame, THEA Lifetime Achievement Award, 2x Oscar nominee |
| 9:45-10:10 | Joseph Pine II, Special Guest Speaker Speaker, Management Advisor, Co-author, The Experience Economy |
| 10:10-10:20 | Break |
| 10:20-11:05 | Academic Presentation Session I Andrew Bradt (Prof., Univ. of California-Berkeley School of Law) and Michael Burstein (Prof., Yeshiva Univ. Cardozo School of Law) – The 21st Century Began in 1982: EPCOT Center, the Fall of the 20th Century Consensus, and the Rise of Neoliberal Innovation Theory Carissa Baker (Asst. Prof., Rosen College of Hospitality Mgmt., UCF) – It’s a Joyful Celebration: The Significance and Occurrence of Music in Theme Parks Around the World Jennifer Terrell (Senior Lecturer, Luddy School of Informatics, Computing, and Eng., Indiana Univ.) – Sociotechnical Imaginaries: Building Bridges between Dream Worlds and Our World |
| 11:05-11:25 | Margaret Chandra Kerrison, Special Guest Speaker Creative and Narrative Designer, former WDI Imagineer, Author, The Art of Immersive Storytelling |
| 11:25-11:55 | Presentation Session II Wendy Wallberg (Assoc. Prof., College of Business and Mgmt., Lynn Univ.) – AI in ThemePark Innovation: Navigating Intellectual Property Challenges in the Creation of Immersive Experiences Michael Burstein (Prof., Yeshiva Univ. Cardozo School of Law) – Immersive Co-Creation, Mixed Cultural Production Models, and Intellectual Property |
| 11:55-12:00 | Nate Naverson, ThemedAttraction.com (Lunch co-sponsor) |
| 12:00 -1:10 | Poster Session/Book Signing/Lunch |
| 1:10-1:35 | Mat Duerden, PM Keynote Dept. Chair & Prof., Experience Design & Management, BYU Marriott School of Business, Co-Author, Designing Experiences |
| 1:35-2:30 | Presentation Session III Kathryn Woodcock (Prof., Dir. of the THRILL Lab, School of Occupational and Public Health, Toronto Metropolitan Univ.) – Curricular Considerations For Engineering In Themed Entertainment Stephen Bender (Instructional Assoc. Prof. + Program Dir. of CityLab Orlando, Grad. School of Architecture, Univ. of Florida) – More Than Entertainment Joel Zika (Asst. Prof., College of Performance, Visualization, & Fine Arts, Texas A&M Univ.) – Virtual Production and the History of Attractions) |
| 2:30-3:10 | Panel Discussion: Education Resources for Themed Experience Programs Barry Hill (Lebanon Valley College/Rivershore Press) Theron Skees (Designer’s Creative Studio, former WDI VP Portfolio Creative Executive) Kile Ozier (“The Guy,” Creative Producer, Author, Writer, Director, Creative Catalyst) Carl Jablonksi (Graphic Designer, Adjunct, William Paterson Univ., Bergen CC) |
| 3:10-3:25 | Break |
| 3:25-4:05 | Ady Milman (Prof., Rosen College of Hospitality Mgmt., Univ. of Central Florida) and Asli D.A. Tasci (Prof., Rosen College of Hospitality Mgmt., Univ. of Central Florida) – A Cross- Sector Analysis of Consumers’ Uncivil Behavior in the Tourism and Hospitality Industry Jennifer Kokai – Invited Speaker Assoc. Prof. & Dir., School of Theater and Dance, University of South Florida, Playwright, Director, Co-Author, Disney Parks and the Construction of American Identity |
| 4:05-4:25 | Matt Dombrowski – Invited Speaker Assoc. Prof., Asst. Dir., School of Visual Arts and Design, Univ. of Central Florida, Creative Dir., Limbitless Solutions |
| 4:25-4:55 | Presentation Session IV Olivia Bartrand (King’s College London)– Ubongo on the Bongos: The Portrayal of African Musicality in Disney’s Animal Kingdom and EPCOT Kylie Clark (Grad. School of Architecture, Univ. of Florida)– Queues Reimagined: Taking The Wait Out Of Waiting Juliana R. V. Tkatch, Karen C. N. Tavares, Carissa Baker (Asst. Prof.) and Stephen Pratt (Prof., Dept. Chair of Tourism, Events and Attractions) (Rosen College of Hosp. Mgmt.) – I Want To Come Back! The Role Of Events In Attraction Image And Revisitation |
| 4:55-5:00 | Closing and Thanks, Announcements Martin Lewison, TEAAS Symposium Chair Peter Weishar, Chair of TEAAS Steering Committee |